The Galaxy Z Fold3 risked feeling like a device made for boardrooms, while the return of live music offered a chance to place it inside a moment people genuinely cared about.

For the first live gig at Brixton Academy after 16 months of lockdown, we put the Fold3 in the hands of graffiti artist Captain Kris, creator of O2’s This Is Just An Interval mural. Using the Fold as part of his process, he created the next chapter of the artwork to welcome audiences back. There were no forced product demonstrations, just an artist, a device and a culturally meaningful return to live music.

Role: Creative Lead