LET ME TELL YOU A STORY.

I learned storytelling collecting sneakers during the pre-social era.

Waiting in line for Nike [co]+LAB and AF1 Kiss of Death’s was my Miami Ad School. The stories were simple, compelling, and the numbers were scarce. Each drop felt earned.

I was drifting. Collected sneakers, riding fixed gear, writing for Hypebeast and Highsnobiety. While guys like Jeff Staples and Levi Maestro telling me I had talent to tell stories, not just documenting them. I didn't really know what to do with that.

But a few years later, 3am at a Crooked Tongues party, I got chatting to a Danish Art Director. Couldn't tell you what was said. I just remember thinking damn, that's a cool job. How do I get into that?

Three days later I was on a flight to Copenhagen.

First gig was at a small shop, Black Rabbit, working on statics for F.C. Copenhagen and WoodWood. Then made my way onto a Stüssy anniversary project in Tokyo. I was making things for the same culture I'd been queuing up for. The good times started rolling and they haven't really stopped. London, New York, Berlin, Chicago and Tokyo, I’ve brought my craft and thinking to some of the biggest and random brands in the world.

What I'm chasing hasn't changed since the sneaker days. Work that feels found, not sold. Stories people want to share, because it says something true about them and what they care about.