Beats wanted to be part of Anthony Joshua versus Wladimir Klitschko at Wembley without owning an official fight partnership.

We created Beats Media House, a live content engine built around the speed of fight night. Through a partnership with Sky Sports, we accessed exclusive footage during the event and turned it into reactive branded content while the audience was still watching. Behind-the-scenes stories and live creative made Beats feel embedded in the cultural moment rather than attached to it after the fact. The work won across sponsorship, media innovation and content awards.

Role: Senior Creative