The Galaxy Z Flip was more than a new set of specifications. Its folding form brought a familiar design back in a way that needed to feel culturally current..

We put the phone in the hands of stylist, writer and commentator Ayishat Akanbi as she used it across a day styling rapper Lemzi for a music video. The film mirrored the duality of the fold through split-screen storytelling, showing two perspectives side by side before bringing them together in the final look. The product became part of a creative process, not a demonstration.

Role: Senior Creative