Rimowa: Paris Olympics OOH

RIMOWA is engineered for life. The Olympics are earned on the long road there.

Working with Design Director Kelly Satchell, we evolved Rimowa's Engineered for Life platform for Paris 2024, reframing the brand's iconic grooves as the markings of the Olympic journey itself. Lane lines. Track marks. Training measures. The product became the proof of the discipline, repetition and miles that build a legacy.
Print and OOH ran across Paris throughout the Games. Named Ad of the Day by The Drum.