Rimowa: Paris Olympics OOH

RIMOWA needed a credible way into Paris 2024 that connected the brand to the athlete’s journey without relying on generic sporting imagery.

We evolved Engineered for Life by turning RIMOWA’s iconic grooves into the markings of Olympic progress: lane lines, track marks, pool lanes and measures of repetition. The minimal OOH let one recognisable product truth carry the whole story, connecting a lifelong travel companion to the miles, discipline and persistence behind legacy. The work ran across Paris during the Games and was named Ad of the Day by The Drum.

Role: Senior Creative