Rimowa: Paris Olympics OOH

RIMOWA is engineered for life. The Olympics are earned on the long road there.

For Paris 2024, we evolved Rimowa's Engineered for Life storytelling platform by turning the brand’s iconic grooves into the markings of the Olympic journey, lane lines, track marks, training measures. Minimal print and OOH that let one product truth carry the whole story, linking a lifetime travel companion to the discipline, repetition, and miles that build legacy. This was a pleasure bringing to life with Kelly Satchell (Design Director/Art Director/Creative thinker). Plastered all over Paris across the games, and earning Ad Of The Day with DRUM Magazine.