Cointreau was instantly recognisable, but the brand needed to turn familiarity with the orange bottle into a deeper understanding of its craft, heritage and role in cocktail culture.

We built Maison Cointreau, a three-day multi-sensory experience in Soho. Light installations made the bottle iconic at scale, a miniature distillery brought the production craft to life, and a fourth-floor bar combined bespoke drinks, music, talks with KOL tastemakers and immersive set design. The world continued beyond the townhouse through a Refinery29 partnership, with recipe films and lifestyle content designed to bring modern cocktail culture into people’s homes.

Role: Creative Lead