O2 TRAVEL FAN IN JAPAN TRAVEL SERIES

England were heading to a World Cup in Japan and many supporters did not know what to expect. From etiquette, rhythm, food, a real culture shock. This was an opportunity to earn brand love with rugby fans.

We created an eight part travel show for sport hosted by Ex-England rugby's Ugo Monye, for Rugby authority and TV personality Jamie Laing for charm and banter. Each episode followed England’s host cities and explored local culture through simple, practical lenses, food, customs, and Bushido values. It was entertainment first and a guide fans used before and during the tournament.

I went from creative lead to showrunner. Setting the vision, the scripts, production and release, so every choice served the audience and the brand.