RIMOWA is built to be used, not displayed. Every dent, scratch, and sticker is proof of a life well traveled. Now with a lifetime guarantee and a global repair culture, those stories can keep going.

We turned that truth into a story that inspires travel, celebrating patina as a badge of honor and showing that RIMOWA is engineered for life, through product and the lifetime it enables. We followed a suitcase across real journeys, made repair feel like care, and invited owners to wear their history with pride. We extended the story with an editorial partnership with Monocle magazine, OOH and digital content that found the human stories in every mark.