A logo on an F1 car could deliver visibility, but Therabody needed to prove it understood the physical demands behind elite performance and recovery.

We created a Sky Sports F1 special that placed Therabody inside Red Bull Racing’s pursuit of marginal gains. Naomi Schiff took viewers from Christian Horner’s performance philosophy to the pit crew chasing milliseconds, while Dr Jason Wersland and Sergio Pérez explored how Theragun helped keep driver and team race-ready. By using the language and access of sports editorial, the product became part of a credible performance story rather than a conventional sponsorship message.

Role: Creative Lead - concept, writing and direction.