DOMINO’S x TABASCO-STUFFED CRUST: THE FINAL SLICE

There was no TV campaign or major media budget, just a limited-edition pizza that would disappear quickly, so the launch needed to make missing out feel urgent and entertaining.

We made the disappearance the story. A passing thought became a buddy-cop crime drama investigating the ultimate case: who ate the last slice?
 YouTube filmmakers Jack & Dean brought the script to life as a knowingly overblown mix of Line of Duty and Law & Order, packed with genre references and built to be watched as entertainment before it ever behaved like an advert.

Role: Creative Lead