DOMINO’S x TABASCO-STUFFED CRUST: THE FINAL SLICE

A one-off collaboration that was around for a limited time only, so Domino’s did not invest in a TVC or a big media plan. They gave us a influencer budget and one clear brief, make it famous.

I turned scarcity into a must watch SNL style skit. Writing a buddy cop case about a missing final slice, with nods to Bad Boys, Law and Order and The Usual Suspects. (see how many refs you can spot)

I wrote the script and brought in YouTube filmmakers Jack and Dean to shoot and host the film on their channel. creating a fun brand film that is entertainment first and keeps the product present throughout, so the crust becomes both the motive and the payoff.