GOOGLE PIXEL: FOOTBALL ON PIXEL - WOMEN’S WORLD CUP

Women’s football had earned attention, but too much of the coverage still treated it as a trend rather than showing the culture, characters and energy already driving the game. 

Football on Pixel became a new storytelling platform built to show the women’s game in its realest form. The hero film set the tone, then players, Lionesses, grassroots teams, superfans and creators carried the story across cinema, OOH, social, partnerships and Wembley. More than 40 pieces of campaign content gave the platform enough range to move between elite football and the communities growing the game, while Pixel became the device helping people see and share it.

Role:  Senior Creative