GOOGLE PIXEL: FOOTBALL ON PIXEL - WOMEN’S WORLD CUP

Women’s football isn’t a trend. It’s here. The problem was how it was being depicted, passively. 

Our answer was a new storytelling platform: Football on Pixel. 
Taking the form of a fully integrated campaign that shows the game in its realest form. No polish. No filters. Just football. As Creative Lead, I shaped the campaign; TV, social, OOH, partnerships, turning Football on Pixel into a rallying cry. The TVC set the stage, but the players, grassroots teams, Lionesses, and superfans took it further and made it theirs. Over 40 pieces of content ran across TV, cinema, OOH, social, and Wembley itself. 

Main film directed by Emilie Badenhors