RIMOWA: NEVER STILL

RIMOWA’s long-running platform needed to keep purposeful travel emotionally relevant through global personalities without allowing celebrity to overpower the brand.

Never Still 4 explored different forms of personal progress through Sir Lewis Hamilton, Rosé and Kylian Mbappé. Each intimate film used travel as a lens on ambition, identity and creative evolution, tied together by an original score from Hans Zimmer. Across the Hamilton and Rosé chapters, the work balanced individual voice with RIMOWA’s quieter codes of movement, design and progress, giving the brand’s world of travel a more human edge.

Role: Senior Creative