EXPEDIA - MADE TO TRAVEL GLOBAL OOH

Travel advertising often sells destinations as interchangeable perfection, when what people remember is the specific perspective, texture and feeling of being there.

Made To Travel became a global outdoor campaign built around real destination photography. Different image-makers were commissioned across Italy, Mexico, Japan and Hawaii, each bringing a distinct way of observing why people travel. The result felt less like stock tourism advertising and more like the fragments that stay with you after a trip: a glance, a meal, a street, a moment you could not have planned.

Role: Senior Creative