EXPEDIA - MADE TO TRAVEL GLOBAL OOH

Expedia isn't really selling flights or hotels. It is selling the feeling that you should probably go.

For Made To Travel, we turned that feeling into a global outdoor campaign built around real destination photography. Four photographers, four countries, four different ways of looking at why people travel. We commissioned Cait Oppermann, João Canziani, Ike Edeani and Amanda Fordyce across Italy, Mexico, Japan and Hawaii, creating a body of work that felt less like stock travel advertising and more like the moments you remember after the trip.