Swarovski did not need another seasonal display. It needed a Christmas moment that could bring its fairytale Wanderlab platform into culture'.

We transformed Annabel’s into a crystal gingerbread house, complete with candy-cane columns, crystallised icing and a six-foot Swarovski tree. To make the fantasy feel head-to-toe, Richard Quinn created couture uniforms for the club’s renowned doormen, turning a British institution into part of the spectacle. Gemma Chan led the reveal and hosted the after-party, surrounded by a curated mix of high-profile guests who reinforced the fashion and cultural character of the experience. What began as a façade became a Mayfair event designed for people to see, share and talk about.

Role: Creative Lead